MARKETING OF CATERING SERVICES IN ENUGU STATE
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Öndoğan (2016) examined catering sector and importance of marketing costs in this sector. He opined that the controllable marketing costs combined with the uncontrollable ones have consequential aftermath effects on the competitiveness. It is an indispensable necessity for the companies to calculate the variable and the fixed marketing costs as well as the controllable and the uncontrollable marketing costs right at the beginning. The marketing costs have long term effects. Hence he revealed their effects in the long term, they happen to be irrevocable for most of the cases. The fact that the marketing costs represent the 50% of the total product and service costs clearly explicates how important they are in point of the competition. In this study, the catering sector and the marketing costs (as being an enormously effective one in the sector) were investigated. Various suggestions were proposed relating to the marketing costs for attaining competitive superiority.
Related Project Materials
INFLUENCE OF LEADERSHIP STYLES OF PRINCIPALS ON TEACHERS’ COMMITMENT TO WORK IN SECONDARY SCHOOLS IN NIGERIA
Background to the Study
Educational institutions are significant places where next generations are assembled for trainin...
WEB DRIVEN INFORMATION SYSTEM OF NIGERIAN MUSEUMS
-
-
BACKGROUND OF THE STUDY
-
Digital museums a...
INTEGRATION OF BIOPHILIC DESIGN PRINCIPLES IN DRUG REHABILITATION CENTRES IN KANO, NIGERIA
ABSTRACT
Biophilic architecture is based on the assertion that humans have an innate connection with nature that should be expressed in t...
CONCESSION AS A STRATEGIC TOOL FOR PORTS EFFICIENCY: AN ASSESSMENT OF THE NIGERIAN PORTS
Background Of The Study
In today’s global commerce, seaports or maritime transport play an import...
ASSESSMENT OF HOUSING DEVELOPMENT AND THE AFFORDABILITY IN OGUN STATE (CASE STUDY OPIC AND OGUN STATE HOUSING)
ABSTRACT
The main aim of this study is to assess housing development and the affordability in Ogun State.Survey rese...
RELATIONSHIP BETWEEN STRESS AND ACADEMIC ACHIEVEMENT OF UNDERGRADUATE STUDENTS OF FEDERAL UNIVERSITY OF TECHNOLOGY MINNA, NIGER STATE, NIGERIA
ABSTRACT
This study examined the relationship between stress and academic achievement of undergraduate students of Federal University of...
THE DESIGN AND IMPLEMENTATION OF HEALTH ZONE
ABSTRACT
Living as a human being, health is taken as a priority everywhere you go to. As the famous saying goes “Health is Wealth&r...
AN ASSESSMENT OF SOCIOECONOMIC FACTORS AFFECTING BUSINESS EDUCATION STUDENTS' ACADEMIC ACHIEVEMENT
BACKGROUND OF THE STUDY
Without students, schools, colleges, and universities are nothing. Any ed...
PERCEPTION OF FEMALE STUDENTS TOWARDS SEX EDUCATION IN NIGERIA
ABSTRACT
This study focuses on the perception of female students towards sex Education in the Universit...
EFFECTIVENESS OF INFORMATION COMMUNICATION TECHNOLOGY ON TEACHING AND LEARNING
ABSTRACT
This project research was aimed at examining the effectiveness of ICT on teaching and learning, case study on b...
